I’ve spent my career inside the machinery of search and growth for some of the biggest names in tech: Dell, Edmunds, and now RVO Health. I care about the wins—but the part that really keeps me going is the Spark: the moment an idea clicks, a test pays off, or a team ships something that actually moves the needle.
This site is my digital workbench. Here I keep my side projects, document experiments with LLMs and AI, and share what I learn leading high-scale teams. You’ll find a mix of:
- The Build — How I build things: side projects, AI workflows, and the stack behind sites like this one.
- The Strategy — Practical takes on SEO, paid marketing, and how the AI landscape is changing the game.
- The Human Side — Leadership, dad life, and the occasional sci-fi-fueled tangent.
I believe the best way to understand where AI is going is to build with it, mess around, and share what works. That’s what I’m doing here—in real time.